How to create a high quality web site
A high quality website is essential to succeed in long term. You have to create something different from numerous websites online of the same niche irrespective of the nature of your website whether it is content driven, eCommerce site or a blog. A good quality website will have both genuine readers as well as search engine trust which ensures organic visits to your site.
Google experts are working over years to improve their algorithm to make it competent enough to distinguish and rank good quality websites. Google Panda updates by Google was a successful step to identify which site is better than the rest and deserve high ranking.
Here are some factors that are considered by Google while evaluating a site for quality. Google also focus on rooms from improvement, your website value will enhance if you follow these guidelines for improvement. Also you can check your website quality by using free website worth calculator.
What is a high quality web site in the eyes of Google?
1. Website Content - Originality Test
• Does the site has unique content such tips, case studies, evaluations, commentaries, reviews, etc
• Is the content on your site available on other websites?
• Does content on your site matches with other uploaded content on your site
• Is the content detailed enough to provide relevant necessary information beyond general information or lacking useful specifications
If your website has such significant content then you have a balanced website which can grow overtime.
2. Website Content - Quality Test
• Your website should not have spelling, grammatical, stylistic or factual information
• Your website content should be informative as well as impartial providing accurate viewpoints
• Website should have clean formatting with no overlapping tables or text, etc.
• Content on your website should be trustworthy
• Is your website good enough to be shared on social media page or worth recommendation?
If your website has all these factors then you have a website that can do well in search engines.
3. Website Content - Relevance Test
• Is your website relevant to visitor’s expectation or launching point of view? If your reader clicks on a link to your website implanted in an article then does the article relates to the landing page of your website?
• Does the provided content on your website meet the expectation of your visitors and their needs?
If your website content is true to these factors then your website’s relevance is good and your reader will stick around.
4. Website Access - Navigation Test
• Your website should have easy page to page navigation and should not have circular or dead links.
• You site’s focus should be on clear and concise content focusing of visitor’s interest rather than cluttered ads, flash etc.
• Your site should have no or maximum one exit pops
• It should not take more than one to two clicks to reach to a certain page
If these factors are absent on your site then your visitors’ attention will get reduced on what you have to offer. Easy navigation will help your visitors remain focused and their interest does not reduce.
5. Website Branding Test
• Your brand should be linked with your website well whether it is professional and personal branding
• You should have an established presence which can be done by having a professional “About Me” section which provides information about you and your website operation to the visitors
• Your intentions towards to visitors should be clear throughout the website
Do an honest evaluation of your website using above factors and ask experts to share opinions for improvement of your website.
Google experts are working over years to improve their algorithm to make it competent enough to distinguish and rank good quality websites. Google Panda updates by Google was a successful step to identify which site is better than the rest and deserve high ranking.
Here are some factors that are considered by Google while evaluating a site for quality. Google also focus on rooms from improvement, your website value will enhance if you follow these guidelines for improvement. Also you can check your website quality by using free website worth calculator.
What is a high quality web site in the eyes of Google?
1. Website Content - Originality Test
• Does the site has unique content such tips, case studies, evaluations, commentaries, reviews, etc
• Is the content on your site available on other websites?
• Does content on your site matches with other uploaded content on your site
• Is the content detailed enough to provide relevant necessary information beyond general information or lacking useful specifications
If your website has such significant content then you have a balanced website which can grow overtime.
2. Website Content - Quality Test
• Your website should not have spelling, grammatical, stylistic or factual information
• Your website content should be informative as well as impartial providing accurate viewpoints
• Website should have clean formatting with no overlapping tables or text, etc.
• Content on your website should be trustworthy
• Is your website good enough to be shared on social media page or worth recommendation?
If your website has all these factors then you have a website that can do well in search engines.
3. Website Content - Relevance Test
• Is your website relevant to visitor’s expectation or launching point of view? If your reader clicks on a link to your website implanted in an article then does the article relates to the landing page of your website?
• Does the provided content on your website meet the expectation of your visitors and their needs?
If your website content is true to these factors then your website’s relevance is good and your reader will stick around.
4. Website Access - Navigation Test
• Your website should have easy page to page navigation and should not have circular or dead links.
• You site’s focus should be on clear and concise content focusing of visitor’s interest rather than cluttered ads, flash etc.
• Your site should have no or maximum one exit pops
• It should not take more than one to two clicks to reach to a certain page
If these factors are absent on your site then your visitors’ attention will get reduced on what you have to offer. Easy navigation will help your visitors remain focused and their interest does not reduce.
5. Website Branding Test
• Your brand should be linked with your website well whether it is professional and personal branding
• You should have an established presence which can be done by having a professional “About Me” section which provides information about you and your website operation to the visitors
• Your intentions towards to visitors should be clear throughout the website
Do an honest evaluation of your website using above factors and ask experts to share opinions for improvement of your website.